Should
your business have a website?
Even
if your business is small and sells products or services you don't
think can be marketed online? Yes, if you have a business, you
should have a website. Period. No question. Without a doubt.
Your
prospects/ customers use the Internet to find products and services.
Now the question is, "What kind of a presence does my small
business need on the Internet?" So just why do you need a
website or blog?
Reasons
You Need a Website for Your Small Business
-
Traditional advertising vehicles are disappearing
-
Searching is faster and easier on the Internet
-
Prospects love customer reviews and product ratings
-
A web presence is cost effective, especially a blog
-
If you can't be found, you appear to be out of business
-
Online sales are increasing year after year
Today
you can make a professional looking website for your business, for as
low as $62 (#10, 000 Naira) for minimum budget projects and get the
online presence you need
Email:
coolstepperz@gmail.com
Also,
don't be so quick to dismiss your product as one that can't be sold
online. Nowadays, there's very little that can't be sold over the
internet. More than 20 million shoppers are now online, purchasing
everything from books to computers to cars to real estate to jet
airplanes to natural gas to you name it. If you can imagine it,
someone will figure out how to sell it online.
Let
me clarify one point: I'm not saying you should put all your efforts
into marketing your wares over the internet,
though
if your product lends itself to easy online sales,
you
should certainly be considering it.
The
point to be made here is that you should at the very least have a
presence
on
the web so that customers, potential employees,
business
partners and perhaps even investors can quickly and easily find out
more about your business
and
the products or services you have to offer.
That
said, it's not enough that you just have a website. You must have a
professional-looking site if you want to be taken seriously. Since
many consumers now search for information online prior to making a
purchase at a brick-and-mortar store, your site may be the first
chance you have at making a good impression on a potential buyer. If
your site looks like it was designed by a barrel of colorblind
monkeys, your chance at making a good first impression will be lost.
One
of the great things about the internet is that it has leveled the
playing field when it comes to competing with the big boys. As
mentioned, you have one shot at making a good first impression. With
a well-designed site, your little operation can project the image and
professionalism of a much larger company. The inverse is also true.
I've seen many big company websites that were so badly designed and
hard to navigate that they completely lacked professionalism and
credibility. Good for you, too bad for them.
You
also mention that yours is a small operation, but when it comes to
benefiting from a website, size does not matter. I don't care if
you're a one-man show or a 10,000-employee corporate giant; if you
don't have a website, you're losing business to other companies that
do.
Here's
the exception to my rule: It's actually better to have no website at
all than to have one that makes your business look bad. Your site
speaks volumes about your business. It either says, "Hey, look,
we take our business so seriously that we have created this wonderful
site for our customers!" or it screams, "Hey, look, I let
my 10-year-old nephew design my site. Good luck finding anything!"
Your
website is an important part of your business. Make sure you treat it
as such.
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